Keywords in SEO play a pivotal role in boosting your online presence. What truly is an SEO keyword? Here's an in-depth exploration.

In digital marketing, a keyword is a particular term or expression that people type into search engines when they are trying to find a unique service, product or information. SEO heavily is centered around the use of these keywords for website ranking.

The essence behind SEO keywords lies in their ability to link what users are searching for to the content that your website is providing. Wisely using these keywords will help draw the right audience and increase the likelihood of sales.

Having established the explanation of an SEO keyword, let's look at the efficient use of keywords. Improving the use of keywords requires a balance. You want to what is an SEO keyword include relevant keywords to get the attention of search engines but without stuffing your content with them.

One way is to place the keyword in your content’s title. This not only helps in optimization, but also makes your content more likely to be relevant to the searcher's query. Next, consider using keywords in the metadata and headers of your website, as these are places where search engines tend to look.

Furthermore, it's crucial to choose keywords that align with your audience. This means understanding the way they talk, their internet search habits and their demands.

To conclude, a well-chosen SEO keyword can act as a bridge between the user's search and your website's offerings. It's a vital tool to be successful in the competitive world of digital marketing. However, as with all tools, using it correctly is the key to unlocking its full potential.